Practical media relations
This volume describes the basic skills and techniques involved in media relations. The author starts by showing how to construct a realistic programme and how the relevant activities can be planned and assessed in the light of organizational objectives
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Brookfield, VT
Gower
1996
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Successful media relations a practitioner's guide