Essentials of marketing a global-managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Burr Ridge, Ill.
Irwin
1994
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| Edition: | 6th ed |
| Series: | Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 552 p. ill. (some col.) 26 cm |
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| Bibliography: | Includes bibliographical references (p. 503-528) and indexes |
| ISBN: | 0256127468 |
Essentials of Marketing A global-managerial approach 
Basic marketing a managerial approach