Essentials of marketing a global-managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D
Format:	Unknown
Published:	Burr Ridge, Ill. Irwin 1994
Edition:	6th ed
Series:	Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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