Understanding consumer behavior

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Bibliographic Details
Main Author:	Peter, J. Paul
Other Authors:	Olson, Jerry C. 1944- Jerry Corrie
Format:	Book
Published:	Burr Ridge, Ill. Irwin 1994
Series:	The Irwin series in marketing
Subjects:	Consumer behavior > Case studies > United States
Online Access:	Click Here to View Status and Holdings.
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