MARKETING INFORMATION SYSTEMS CREATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE

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Bibliographic Details
Main Author:	Marshall, Kimball P. (Author)
Other Authors:	Pick, Roger A. (Contributor)
Format:	Book
Language:	English
Published:	Danvers, Masschusetts Boyd & Fraser Publishing Company 1996
Subjects:	Marketing Management information systems Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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041	0	#	\|a eng
090	0	0	\|a HD5415.13 \|b .M37 1996
100	1	#	\|a Marshall, Kimball P. \|e author
245	1	1	\|a MARKETING INFORMATION SYSTEMS \|b CREATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE \|c Kimball P. Marshall ; With contributions by Roger A. Pick
264	#	1	\|a Danvers, Masschusetts \|b Boyd & Fraser Publishing Company \|c 1996
264	#	4	\|c ©1996
300	#	#	\|a xi, 164 pages \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliography (pages 148-158) and index
650	#	0	\|a Marketing
650	#	0	\|a Management information systems
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Pick, Roger A. \|e Contributor
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=147062
964	#	#	\|c BOK \|d 01