MARKETING INFORMATION SYSTEMS CREATING COMPETITIVE ADVANTAGE IN THE INFORMATION AGE

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Bibliographic Details
Main Author:	Marshall, Kimball P. (Author)
Other Authors:	Pick, Roger A. (Contributor)
Format:	Book
Language:	English
Published:	Danvers, Masschusetts Boyd & Fraser Publishing Company 1996
Subjects:	Marketing Management information systems Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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