Kleppner's advertising procedure

Kleppner's advertising procedure

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Bibliographic Details
Main Author: Kleppner, Otto 1899-
Other Authors: Russell, Thomas 1941-, Lane, W. Ronald 1940-
Format: Book
Published: Englewood Cliffs, N.J. Prentice Hall 1996
Edition:13th ed
Series:The Prentice Hall series in marketing
Subjects:
Advertising
Online Access:Click Here to View Status and Holdings.
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