Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Kleppner, Otto 1899-
Other Authors:	Russell, Thomas 1941-, Lane, W. Ronald 1940-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1996
Edition:	13th ed
Series:	The Prentice Hall series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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