Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Kleppner, Otto 1899-
Other Authors:	Russell, Thomas 1941-, Lane, W. Ronald 1940-
Format:	Book
Published:	Englewood Cliffs, N.J. Prentice Hall 1996
Edition:	13th ed
Series:	The Prentice Hall series in marketing
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-144601
020	#	#	\|a 0133488306
090	0	0	\|a HF5823 \|b .K45 1996
100	1	#	\|a Kleppner, Otto \|c 1899-
245	1	1	\|a Kleppner's advertising procedure \|c J. Thomas Russell, W. Ronald Lane
250	#	#	\|a 13th ed
260	#	#	\|a Englewood Cliffs, N.J. \|b Prentice Hall \|c 1996
300	#	#	\|a xviii, [814] p. \|b col. ill. \|c 28 cm
490	1	#	\|a The Prentice Hall series in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Russell, Thomas \|c 1941-
700	#	#	\|a Lane, W. Ronald \|c 1940-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=144601
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam