Kleppner's advertising procedure
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| Main Author: | |
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| Other Authors: | , |
| Format: | Unknown |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1996
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| Edition: | 13th ed |
| Series: | The Prentice Hall series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xviii, [814] p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0133488306 |
Kleppner's advertising procedure 
Otto Kleppner's ADVERTISING PROCEDURE