Kleppner's advertising procedure
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Englewood Cliffs, N.J.
Prentice Hall
1996
|
| Edition: | 13th ed |
| Series: | The Prentice Hall series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Physical Description: | xviii, [814] p. col. ill. 28 cm |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0133488306 |
Kleppner's advertising procedure