Advertising management

Advertising management

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Bibliographic Details
Main Author: Batra, Rajeev
Other Authors: Myers, John G. 1933-, Aaker, David A.
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall 1996
Edition:5th ed
Subjects:
Advertising > Management
Online Access:Click Here to View Status and Holdings.
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