Advertising management

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Bibliographic Details
Main Author:	Batra, Rajeev
Other Authors:	Myers, John G. 1933-, Aaker, David A.
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 1996
Edition:	5th ed
Subjects:	Advertising > Management
Online Access:	Click Here to View Status and Holdings.
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