Advertising management
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
1996
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-143017 | ||
| 005 | 202098125450 | ||
| 020 | # | # | |a 0133057151 |
| 090 | 0 | 0 | |a HF5823 |b .B38 1996 |
| 100 | 1 | # | |a Batra, Rajeev |h Rajeev |
| 245 | 1 | 0 | |a Advertising management |c Rajeev Batra, John G. Myers, David A. Aaker |
| 250 | # | # | |a 5th ed |
| 260 | # | # | |a Upper Saddle River, N.J. |b Prentice Hall |c 1996 |
| 300 | # | # | |a xiii, 754 p. |b ill. |c 23 cm |
| 500 | # | # | |a Aaker's name appears first on 4th ed |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Advertising |x Management |
| 700 | 1 | # | |a Myers, John G. |c 1933- |h John G. |
| 700 | # | # | |a Aaker, David A. |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=143017 |
| 998 | # | # | |a 00250##a002.5.2||00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||01700##a0011.2.2|| |
Advertising management