Advertising management

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Bibliographic Details
Main Author:	Batra, Rajeev
Other Authors:	Myers, John G. 1933-, Aaker, David A.
Format:	Unknown
Published:	Upper Saddle River, N.J. Prentice Hall 1996
Edition:	5th ed
Subjects:	Advertising > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-143017
005	202098125450
020	#	#	\|a 0133057151
090	0	0	\|a HF5823 \|b .B38 1996
100	1	#	\|a Batra, Rajeev \|h Rajeev
245	1	0	\|a Advertising management \|c Rajeev Batra, John G. Myers, David A. Aaker
250	#	#	\|a 5th ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 1996
300	#	#	\|a xiii, 754 p. \|b ill. \|c 23 cm
500	#	#	\|a Aaker's name appears first on 4th ed
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising \|x Management
700	1	#	\|a Myers, John G. \|c 1933- \|h John G.
700	#	#	\|a Aaker, David A.
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=143017
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|01700##a0011.2.2\|\|