Advertising management
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
1996
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Aaker's name appears first on 4th ed |
|---|---|
| Physical Description: | xiii, 754 p. ill. 23 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0133057151 |
Advertising management