Basic marketing research
This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and real research studies provide excellent views of modern practice in the field. Features...
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Fort Worth
Dryden Press
1996
©1996 |
| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Basic marketing research 
Basic marketing research