Global marketing concepts, strategies, practice ; text and readings
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Main Author: | |
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Format: | Book |
Published: |
Cincinnati, Oh.
South-Western College
1995
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | 1 v. (various pagings) ill. 24 cm |
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Bibliography: | Includes bibliographical references and index |
ISBN: | 0538831766 |