PROMOTIONAL MANAGEMENT
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
New York
PRENTICE HALL
1993
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| Edition: | Prentice-Hall International Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Promotional management issues and perspectives 
MaxiMarketing The new direction in advertising, promotion, and marketing strategy