PROMOTIONAL MANAGEMENT

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Bibliographic Details
Main Authors:	Govoni, Norman (Author), Galper, Morton (Author), Eng, Robert (Author)
Format:	Book Chapter
Language:	English
Published:	New York PRENTICE HALL 1993
Edition:	Prentice-Hall International Edition
Subjects:	Advertising Marketing Sales promotion
Online Access:	Click Here to View Status and Holdings.
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