PROMOTIONAL MANAGEMENT
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Main Authors: | Govoni, Norman (Author), Galper, Morton (Author), Eng, Robert (Author) |
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Format: | Book |
Language: | English |
Published: |
New York
PRENTICE HALL
1993
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Edition: | Prentice-Hall International Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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