PROMOTIONAL MANAGEMENT

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Bibliographic Details
Main Authors:	Govoni, Norman (Author), Galper, Morton (Author), Eng, Robert (Author)
Format:	Book
Language:	English
Published:	New York PRENTICE HALL 1993
Edition:	Prentice-Hall International Edition
Subjects:	Advertising Marketing Sales promotion
Online Access:	Click Here to View Status and Holdings.
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264	#	4	\|c ©1993
300	#	#	\|a xiii, 578 pages \|b illustrations \|c 24 cm
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700	1	#	\|a Eng, Robert \|e author
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