PROMOTIONAL MANAGEMENT
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York
PRENTICE HALL
1993
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Edition: | Prentice-Hall International Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | Includes index |
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Physical Description: | xiii, 578 pages illustrations 24 cm |
ISBN: | 9813026987 (paperback) 9789813026988 (paperback) |