HOW TO PRICE YOUR PRODUCTS AND SERVICES
Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, MA
Harvard Business School Press
1991
|
| Series: | Harvard business review paperback
no. 90048 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Product analysis pricing a method for setting policies for the delegation of pricing decisions and the control of expense and profitability
PRICING STRATEGY Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
Pricing strategy setting price levels, managing price discounts, & establishing price structures
