HOW TO PRICE YOUR PRODUCTS AND SERVICES
Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways...
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| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Boston, MA
Harvard Business School Press
1991
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| Series: | Harvard business review paperback
no. 90048 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Product analysis pricing a method for setting policies for the delegation of pricing decisions and the control of expense and profitability