HOW TO PRICE YOUR PRODUCTS AND SERVICES
Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways...
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| Format: | Book |
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| Language: | English |
| Published: |
Boston, MA
Harvard Business School Press
1991
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| Series: | Harvard business review paperback
no. 90048 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Even experienced marketing people can suffer uncertainty when they make a pricing decision. This distress arises from seemingly vague decision criteria and the competitive consequences. This collection of "Harvard Business Review" articles does not offer formulaic answers but provides ways of framing the pricing question for consumer and industrial markets. The last section of this book considers the thorny problem of setting equitable transfer prices. |
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| Item Description: | Articles reprinted from Harvard Business Review |
| Physical Description: | vi, 123 pages illustrations 29 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 087584278X 9780875842783 |
Product analysis pricing a method for setting policies for the delegation of pricing decisions and the control of expense and profitability