Marketing to generations X
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Lexington Books
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | t1995 a 001 eng D | ||
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| 100 | 1 | # | |a Ritchie, Karen |e author |
| 245 | 1 | 1 | |a Marketing to generations X |c Karen Ritchie |
| 264 | # | 1 | |a New York |b Lexington Books |c 1995 |
| 264 | # | 4 | |c ©1995 |
| 300 | # | # | |a xi, 177 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 520 | # | # | |a A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media |
| 650 | # | 0 | |a Youth as consumers |
| 650 | # | 0 | |a Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=137963 |
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