Marketing to generations X

A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media

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Bibliographic Details
Main Author: Ritchie, Karen (Author)
Format: Book
Language:English
Published: New York Lexington Books 1995
Subjects:
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