Marketing to generations X
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media
Saved in:
Main Author: | |
---|---|
Format: | Book |
Language: | English |
Published: |
New York
Lexington Books
1995
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|