Marketing to generations X
A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Lexington Books
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A study of advertisers' and marketers' intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media |
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| Physical Description: | xi, 177 pages illustrations 24 cm |
| ISBN: | 0029265452 |
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