Marketing case studies how to tackle them: how to answer them

Marketing case studies how to tackle them: how to answer them

Marketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies give...

Full description

Saved in:
Bibliographic Details
Main Author: Massingham, Lester
Corporate Author: Chartered Institute of Marketing
Other Authors: Lancaster, Geoff
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 1995
Edition:SECOND EDITION
Subjects:
Marketing > Case studies
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items