Marketing case studies how to tackle them: how to answer them

Marketing case studies how to tackle them: how to answer them

Marketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies give...

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Bibliographic Details
Main Author: Massingham, Lester
Corporate Author: Chartered Institute of Marketing
Other Authors: Lancaster, Geoff
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann 1995
Edition:SECOND EDITION
Subjects:
Marketing > Case studies
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