Marketing case studies how to tackle them: how to answer them

• Main Author: Massingham, Lester
• Corporate Author: Chartered Institute of Marketing
• Other Authors: Lancaster, Geoff
• Format: Book
• Language: English
• Published: Oxford Butterworth-Heinemann 1995
• Edition: SECOND EDITION
• Subjects: Marketing > Case studies
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes index# Published on behalf of the Chartered Institute of Marketing
• Physical Description: vii, 214 pages 24 cm
• ISBN: 0750620110

Marketing Case Studies provides a structured approach for students tackling case studies and business scenarios. Step-by-step, it takes you through a number of examples, pinpointing problems and suggesting ways to overcome them. This book replaces Mini Cases in Marketing. Marketing Case Studies gives you: *Fully worked examples *Specimen answers *Tips on how to pass your exam from the CIM Senior Examiner Marketing Case Studies is based upon the most recent CIM Certificate and Diploma Exams. The Case Studies in it cover: Certificate: *Marketing Fundamentals *Business Communications *Fundamentals of Selling *Understanding Customers *Selling Environment Advanced Certificate: *Promotional Practice *Management Information for Marketing and Sales *Effective Management for Marketing *Marketing Operations *Effective Management for Sales * Sales Operations Diploma: *Marketing Communications Strategy *International Marketing Strategy *Planning and Control. A particular feature is the provision of marketing schemes so that readers who have tackled the cases without solutions can test their results.