DAGMAR, defining advertising goals for measured advertising results

DAGMAR, defining advertising goals for measured advertising results

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Bibliographic Details
Main Author: Dutka, Solomon 1923-
Other Authors: Colley, Russell
Format: Unknown
Published: Lincolnwood, Ill. NTC Business Books 1995
Edition:2nd ed
Subjects:
Advertising
Advertising > Evaluation
Online Access:Click Here to View Status and Holdings.
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