DAGMAR, defining advertising goals for measured advertising results

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Bibliographic Details
Main Author:	Dutka, Solomon 1923-
Other Authors:	Colley, Russell
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1995
Edition:	2nd ed
Subjects:	Advertising Advertising > Evaluation
Online Access:	Click Here to View Status and Holdings.
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