DAGMAR, defining advertising goals for measured advertising results

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Bibliographic Details
Main Author:	Dutka, Solomon 1923-
Other Authors:	Colley, Russell
Format:	Unknown
Published:	Lincolnwood, Ill. NTC Business Books 1995
Edition:	2nd ed
Subjects:	Advertising Advertising > Evaluation
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-135069
020	#	#	\|a 0844234222
090	0	0	\|a HF5823 \|b .D84 1995
100	1	#	\|a Dutka, Solomon \|c 1923-
245	1	1	\|a DAGMAR, defining advertising goals for measured advertising results \|c by Solomon Dutka
250	#	#	\|a 2nd ed
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1995
300	#	#	\|a xii, 129 p. \|b ill. \|c 24 cm
500	#	#	\|a At head of title: Association of National Advertisers
650	#	0	\|a Advertising
650	#	0	\|a Advertising \|x Evaluation
700	1	#	\|a Colley, Russell
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135069
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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