DAGMAR, defining advertising goals for measured advertising results
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| Format: | Book |
| Published: |
Lincolnwood, Ill.
NTC Business Books
1995
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | At head of title: Association of National Advertisers |
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| Physical Description: | xii, 129 p. ill. 24 cm |
| ISBN: | 0844234222 |
Measuring advertising effectiveness