Global marketing management cases and readings

Global marketing management cases and readings

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This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this e...

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Bibliographic Details
Other Authors: Quelch, John A 1943- (Editor), Bartlett, Christopher A. 1943- Robert Dow, Buzzell, Robert D. 1933- Robert Dow
Format: Book
Published: Reading, Mass. Addison-Wesley Pub. Co. 1995
©1995
Edition:Third Edition
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0201539721  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF1416  |b .G56 1995 
245 0 0 |a Global marketing management  |b cases and readings  |c [edited by] Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett 
250 # # |a Third Edition 
264 # 1 |a Reading, Mass.  |b Addison-Wesley Pub. Co.  |c 1995 
264 # 1 |c ©1995 
300 # # |a x, 686 pages  |b illustrations  |c 23 cm 
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338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this edition include: new cases covering corporate social responsibility in an international context and in a hyper inflation economy; cases and readings on marketing products in Eastern Europe; and coverage of special issues in global marketing such as marketing in the Third World. This work is intended for students taking an advanced course/MBA in International and Multinational Marketing. 
650 # 0 |a Export marketing  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Quelch, John A  |c 1943-  |e editor 
700 # # |a Bartlett, Christopher A.  |c 1943-  |q Robert Dow 
700 # # |a Buzzell, Robert D.  |c 1933-  |q Robert Dow 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=135052 
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