Global marketing management cases and readings
This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this e...
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley Pub. Co.
1995
©1995 |
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing management