Global marketing management cases and readings

Global marketing management cases and readings

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This revised edition provides a wide collection of case studies and ratings in international marketing. The authors, authorities in the field, focus on companies - such as Hoover, Fisher-Price and The Body Shop International - with bases around the world. Taking a global approach, features of this e...

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Bibliographic Details
Other Authors: Quelch, John A 1943- (Editor), Bartlett, Christopher A. 1943- Robert Dow, Buzzell, Robert D. 1933- Robert Dow
Format: Unknown
Published: Reading, Mass. Addison-Wesley Pub. Co. 1995
©1995
Edition:Third Edition
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
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