Strategic marketing management planning and control, analysis and decision

Strategic marketing management planning and control, analysis and decision

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Bibliographic Details
Main Author: Fifield, Paul
Corporate Author: Chartered Institute of Marketing
Other Authors: Gilligan, Colin
Format: Book
Published: Oxford Butterworth Heinemann 1995
Series:The marketing series
Subjects:
Marketing > Management
Marketing > Decision making
Online Access:Click Here to View Status and Holdings.
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