Strategic marketing management planning and control, analysis and decision

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Bibliographic Details
Main Author:	Fifield, Paul
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Gilligan, Colin
Format:	Book
Published:	Oxford Butterworth Heinemann 1995
Series:	The marketing series
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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