Strategic marketing management planning and control, analysis and decision

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Bibliographic Details
Main Author:	Fifield, Paul
Corporate Author:	Chartered Institute of Marketing
Other Authors:	Gilligan, Colin
Format:	Book
Published:	Oxford Butterworth Heinemann 1995
Series:	The marketing series
Subjects:	Marketing > Management Marketing > Decision making
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.13 \|b .F54 1995
100	1	#	\|a Fifield, Paul
245	1	0	\|a Strategic marketing management \|b planning and control, analysis and decision \|c Paul Fifield and Colin Gilligan
260	#	#	\|a Oxford \|b Butterworth Heinemann \|c 1995
300	#	#	\|a xvii, 316 p. \|b ill. \|c 30 cm
490	1	#	\|a The marketing series
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Management
650	#	0	\|a Marketing \|x Decision making
700	1	#	\|a Gilligan, Colin
710	1	#	\|a Chartered Institute of Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=133881
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam