Strategic marketing management planning and control, analysis and decision
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| Format: | Book |
| Published: |
Oxford
Butterworth Heinemann
1995
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| Series: | The marketing series
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 316 p. ill. 30 cm |
| ISBN: | 0750619902 |
Strategic marketing