Public relations practices managerial case studies and problems
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individu...
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J.
Prentice-Hall
1995
©1995 |
| Edition: | 5th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 220214t NJU ae# |#|01 ##eng#D | ||
| 020 | # | # | |a 0130981532 |q paperback |
| 040 | # | # | |a UiTM |b eng |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HM263 |b .C332 1995 |
| 100 | 1 | # | |a Jackson, Patrick |e author |
| 245 | 1 | 1 | |a Public relations practices |b managerial case studies and problems |c Patrick Jackson, Allen H. Center |
| 250 | # | # | |a 5th edition |
| 264 | # | 1 | |a Englewood Cliffs, N.J. |b Prentice-Hall |c 1995 |
| 264 | # | 1 | |c ©1995 |
| 300 | # | # | |a xv, 574 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations. |
| 650 | # | 0 | |a Public relations |x Case studies |
| 700 | 1 | # | |a Jackson, Patrick |c 1932- |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=132671 |
| 964 | # | # | |c BOK |d 01 |
PUBLIC RELATIONS PRACTICES Managerial Case Studies and Problems