Public relations practices managerial case studies and problems

Public relations practices managerial case studies and problems

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Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individu...

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Bibliographic Details
Main Author: Jackson, Patrick (Author)
Other Authors: Jackson, Patrick 1932-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. Prentice-Hall 1995
©1995
Edition:5th edition
Subjects:
Public relations > Case studies
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