Marketing communications frameworks, theories, and applications

Marketing communications frameworks, theories, and applications

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans...

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Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Unknown
Published: New York Prentice-Hall 1995
©1995
Subjects:
Sales promotion
Marketing channels
Communication in marketing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 0131509624  |q paperback 
040 # # |a UiTM  |b eng  |c UiTM  |e rda 
090 0 0 |a HF5415.123  |b .F55 1995 
100 1 # |a Fill, Chris  |e author 
245 1 1 |a Marketing communications  |b frameworks, theories, and applications  |c Chris Fill 
264 # 1 |a New York  |b Prentice-Hall  |c 1995 
264 # 1 |c ©1995 
300 # # |a xx, 515 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship. 
650 # 0 |a Sales promotion 
650 # 0 |a Marketing channels 
650 # 0 |a Communication in marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=132228 
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