Marketing communications frameworks, theories, and applications

Marketing communications frameworks, theories, and applications

Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans...

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Bibliographic Details
Main Author: Fill, Chris (Author)
Format: Unknown
Published: New York Prentice-Hall 1995
©1995
Subjects:
Sales promotion
Marketing channels
Communication in marketing
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