Marketing communications frameworks, theories, and applications
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans...
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| Format: | Book |
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New York
Prentice-Hall
1995
©1995 |
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| Online Access: | Click Here to View Status and Holdings. |
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Marketing communications engagements, strategies and practice