Marketing concepts for libraries and information services
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element o...
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| Format: | Unknown |
| Language: | English |
| Published: |
London
Library Association
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing concepts for libraries and information services 
The marketing of library and information services