Marketing concepts for libraries and information services
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element o...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Library Association
1993
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Marketing concepts for libraries and information services