Marketing concepts for libraries and information services
The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element o...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
London
Library Association
1993
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The most successful organizations in a fast changing world are those that are genuinley market orientated. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master, and market research is an essential element of their work. This book introduces marketing concepts and techniques suitable for library and information services. This book focuses on corporate and marketing planning; environmental scanning - the macroenvironment; marketing audits; the marketing plan - the marketing mix and the assessment of marketing performance in libraries. |
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| Physical Description: | 145 pages illustration 22 cm |
| ISBN: | 9780851574486 |
Marketing concepts for libraries and information services 
The marketing of library and information services