Strategic management and business policy
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trend...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley
1995
©1995 |
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic management and business policy