Strategic management and business policy

Strategic management and business policy

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This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trend...

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Bibliographic Details
Main Authors: Wheelen, Thomas L (Author), Hunger, J. David 1941- (Author)
Format: Unknown
Published: Reading, Mass. Addison-Wesley 1995
©1995
Edition:Fifth Edition
Subjects:
Strategic planning
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