Advertising media sourcebook

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Bibliographic Details
Main Author:	Barban, Arnold M.
Other Authors:	Jugenheimer, Donald W., Turk, Peter B.
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1989 (1992 printing)
Edition:	3rd ed
Subjects:	Advertising media planning > United States
Online Access:	Click Here to View Status and Holdings.
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